website optimization is the process of making changes to website to rank better in search results. It is a method which improves performance of your website. Better optimized websites have more chances to rank high in search engine result pages. Website optimization is the major part of search engine optimization. It helps to improve your SEO score so that your website can be ranked in search engine rankings.
Need of optimization
Search engines depend on different parameters to rank a website. They evaluate so many factors and ranks websites in search resluts. Search engines rank those websites in search results which are relavant to that particular search. So it is important to optimize your website as per search engine algorithms. If your website is relavant to the search then you can rank better in search engine result pages(SREPs).
Website optimization improves user experience so that they love to read your content. If you can impress users then they regularly visit your website and read you content. They also share your content with thier friends and family. This drives more traffic to your website and increases your brand value among similar type of websites in your niche.
There are so many ways to optimmize your website. Many search engine optimization servieces follow these methods to optimize a website.
Keyword selection is one the important factor to optimize your website. You have to specify a targetted keyword for your blog post. So that it is easy for search engines to know about the topic of blog post. So that they can show your blog post in search results. Incerting long tail and frequently searched keywords in your blog post helps your drive more traffic to your website.
You can use any keyword planner to do keyword research before writing a blog post. Figure out the high search volume keywords and make a list. Incert these keywords in your blog poost naturally. So that search engines can able to find your blog and show in search results.
Link building is another way to optimize your website. Getting some quality backlinks from well known websites helps you rank better. Search engines also consider number of external links pointing towards a blog while displaying search results. Backlinks are also useful to improve your page rank and domain authority.
There are two types of backlinks ,
DoFollow backlinks passes link juice to hyperlinked website. In other words both search engines and people can able to identify your website using dofollow baklinks.
Nofollow backlinks doesn’t pass link juice to hyperlinked website. Only people can able to follow nofollow backlinks to reach targetted website.
Having good ratio of both dofollow and nofollow backlinks is useful for search engine optimization.
Adding new content to your website is also part of website optimization. Because search engines want to provide latest news to readers. If you post content regularly on your blog then it is very helpful to rank in search engine results. Also you have to update older posts as per latest updates.
Also building seo friendly website, continuous measuring, resolving technical problems improves you website optimization.