What is SEO or Search Engine Optimization ?
SEO is a process of optimizing the content of your web page, so the search engine list your page on top of the search list. If you do proper Search engine optimization on your web page, it will help you in getting more organic or natural web traffic to your blog. Search engine optimization plays important role in the search engine technology.
Nowadays there are thousands of websites on the internet. For a particular search in the search engine, there are thousands of articles are there in these websites. Among this various articles, how the search engine will determine that which page should appear on the top of the search results. It is very difficult to figure out this for a search engine. Here SEO place an important role. Search engine show the web page on top in the search results which is well optimized and done proper SEO.
Today in Internet strategy, SEO reflects how the search engine works and how it displays the search results. Search will use different methods to show the search results. By using the proper SEO on web page one can get more traffic from the search engines. Search engine likes the web pages on which there is proper SEO is implemented.
How SEO works
All the search engines like Google, Yahoo, Bing use web crawlers to find the search results. Search engine crawler analyze different aspects of a web page, so that which web page to be shown first. These factors includes like usage of popular keywords, number sites linking to the article i.e number of back links to the page, quality of content, use of proper search engine optimization methods etc.
Depending on the number of factors in SEO, web crawlers will display the search results. Pages that are from most popular people, media channels will have more advantage, because people will include their names in the search. But for a normal people it will be very difficult to rank their website. Here SEO will help in this aspect. To get organic you need to do proper SEO for a web page, so that your article will rank quickly.
Essential Things to follow for better SEO
- Use popular keywords in your article, so that your content relates to the most searched keywords over the search engines. Use a good keyword planner to find out the most popular or most searched keywords on the internet.
- Write quality content, so that user tends to return your site for what they want. This will help you in gaining trust of the users.
- Do proper link building. Build back links for your article, so that the number of sites linking to your site will be more. This will help the web crawlers to find your article easily among various same type of articles. Search engines will prefer the sites that have more number of back links. Follow proper link building process to improve your search results.
- Mention a meta description so that your site rank well in the search results.
- Use proper sub headings in your article like H1, H2, H3,… This also will help you to rank the site.
- Use image attributes for the images used in your site. Use at least one image in your article.
- Do proper interlinking of same type of content on the site, so that search results will be good.
- Write a decent amount of words in your article, so that the time user stay on your web page will be more. This will help you in getting more traffic from the search engines.
- Follow the On page and Off page search engine optimization methods to rank better in search results.
apart from the above listed ones by following other methods of search engine optimization you will get more traffic from the search engines.
Hope this article helpful.