Keyword research is identifying popular words used by the people in searches. It is also part of search engine optimization to find the most used terms by people. Usually when people want to get any information they search for that information using specific keywords. Search engines display the search results based on the terms entered by people.
In keyword research method we shortlist the terms which are of high search volume. And also we have to use those keywords in our blog posts without effecting readability to rank in search engine results. Search engines easily find your blog post if you insert most popular used terms in your blog. This imporves your appearnace in search engine results and also increases traffic to your website.
Why Keywords Research
Now search engines become more smart when compared to past. They are not relying on keyword density to display search engine results. Search engines ranks websites based on keyword optimization. Hence keyword research becoming crusial factor for search engine optimization.
Keyword research helps you to optimize your webiste according to search engine requirements. It is also one of the fundemental part of search engine optimization. Optimizing your website using keywords helps search engines to find your blog post theme. This also helps your website to rank high on search engine result pages(SERPs).
It gives the chance to concentrate on group of people. Publishers can get more targetted traffic with the help of keyword research. For example if you have a mobile business and you have done keyword research for mobile business. Inserting those keywords in your blog posts drives traffic related to mobile searches to your website. This increases sales and brand value of your business.
Nowadays publishers running ad campaigns on particular keywords to increase their sales. Running ad campaigns on parrticular keywords increases your ad conversion rate. You can also make more sales with less advertisement spendings.
There are many tools to find most used words with high search volume. Some of them are free to use, google keyword planner is one among them. By using these tools you can find the keywords with high search volume. By including this high search volume keywords in blog post you can increase your search appearance.