Basically a domain name is your website name. Domain name helps users to identify your website on the internet.
Domain names are organized in hierarchy structure called Domain Name System(DNS). The structure starts with Top Level Domains(TLDs) like .com, .org or .net etc.
A domain name can be a combination of letters, numbers and combination of both letters and numbers. You can choose domain name for your website as per the your wish. You have to register that domain with domain name registrars.
Internet Corporation for Assigned Names and Numbers(ICANN) manages the architecture of internet domain names. It allows the domain name registrars to register domain names as per rules.
You can register a domain name with registrars by paying money. You have to renewal the domain registration before it expires.
A subdomain is like child domain of parent domain. It is like another website with unique content but without new URL. It is considered as third-level domain.
Instead of registering a new domain name you can use existing domain name of your website for subdomain. Let us say if I want to create a forum with my domain name talkertown. Then i will create a subdomain as forum.talkertown.com.
This newly created sub domain is part of parent website talkertown.com. But it will have unique content from parent domain.
Subdomain helps you to separate different portions of your website. You don’t need to register another domain to organize the content of your website. It also helps the users to identify the different categories of your website without any confusion.
Many companies use subdomains to organize different parts of thier business. This helps them to divide the content or business as per the need.
Need of Subdomain
Today many people think that having a subdomain is really helpful?
Having subdomain is useful for some kind of businesses. Many people experiencing benefits of having subdomain of their main website.
You have to decide whether it is really required to have a subdomain or not.
Here are some benefits of having subdomain,
Subdomain helps you to organize the content according to category. You can focus on different categories keeping your main website is unique.
If your company concentrated on different categories then having subdomain helps to categorize your business.
Let us say if you have different categories in your business and main website for your business is example.com. Crating subdomains like mobiles.example.com, laptops.example.com helps you to categorize business.
All these subdomains are part of your main website. This helps users to find different parts of your business. Having your main domain name in the subdomain helps them to identify your brand name.
Customers can also easily navigate to required website without confusion. If you have different categories in main website then it is difficult for the users to identify required products.
By categorizing your business into different portions you can get targeted traffic to that website. People who want to buy mobile related products visit mobile category. This also improves your user experience.
Easy To Remeber
It is difficult to remember so many websites. If you have multiple websites with different name for each category then it is difficult for the users to remember all your websites.
It is easy for users to remember brand name of any business. They can easily identify different products available with that brand name.
Having your brand name in each category of your business website helps users to easily identify your products. They can simply search for the category followed by your brand name and reach your website.
Search Engine Optimization
Subdomain also helps you to improve your website search engine optimization. You can improve search engine ranking with the helps of sub domain.
With the help of subdomain you will get more backlinks towards your main website. You can link pages of one website to another website this helps you to drive more traffic to your websites.
Having different websites concentrated on different categories helps to build your brand value. So that you can improve your website page rank and search engine rankings.
Creating a subdomain is cost effective. You don’t need to register another domain and pay fees for domain registrars.
You can also create subdomains for each category of your business. This helps you to drive targeted traffic to subdomains. Also you can drive traffic to your main website from subdomains.
Today niche based business strategy is essential to get success in business. Niche based websites can attract more customers than general websites.
Subdomains help you to concentrate on particular niche without effecting your main website. You can generate more sales from niche based websites.