Nofollow backlink is the most common word in search engine optimization. It is important for every blogger to know what is nofollow backlink in search engine optimization. In this blog post we are going to dicuss about nofollow backlink.
To understand nofollow backlink first we have to know what is a backlink.
A backlink is an external link one website gets from another website. In other terms backlinks are known as hyperlinks from one website to another website. Backlinks helps to drive referral traffic to your website. Some types of backlinks are also helpful to drive orgarnic traffic to your website. There are two types of backlink are available, Dofollow backlink and Nofollow backlink.
A Dofollow backlink passes link juice to hyperlinked website. Both search engines and people can able to follow dofollow backlinks to reach your website.
What is a nofollow backlink?
Nofollow baccklinks do not pass link juice to hyperlinked website. Search engines can’t able to follow nofollow links to reach targetted website. Only people can follow this links to reach hyperlinked website.
Nofollow links are hyperlinks with a rel=“nofollow” tag. With this tag nofollow links tell search engines to ignore them. Nofollow backlinks do not influence search engine rankings of a website as they are ignored by search engines.
Importance of Nofollow backlinks
Eventhough nofollow backlinks do not pass link juice to hyperliked website, they are very useful in other ways.
Getting a nofollow backlink from relavant website in your niche helps you get traffic from that website. If you get a nofollow backlink from well known website then it boosts your website traffic directly. Readers of that website may click on that link and reach your website. In this way nofollow backlinks are helpful to drive targetted traffic towards your website.
It is important to maintain balance between dofollow and nofollow backlinks. By doing this your profile looks natural and you can avoid penalties from google.
Nofollow backlinks helps to build your brand value among similar websites in your niche. When the users redirected to your website they subscribe to your content and share your content with their friends. Getting a nofollow backlink from well known websites helps you to gain users trust and build your own brand value.
Nofollw backlinks helps to improve page rank and domain authority of your website to some extent. Having good number of nofollow backlinks can boost your page rank and other metrics.
Hope you understood about nofollw backlinks and why they are important. Please do share your opinion in the comment box.