Backlink is most used word in the search engine optimization. Many bloggers concentrate on link building to create quality backlinks nowadays. But for new bloggers the term backlink is diffiult to understand.
In this blog post we are going to discuss about what is a backlink in search engine optimization.
What Is A Backlink In Search Engine Optimization?
A backlink is an external link one website offers to another website. In other way backlinks are hyperlinks to another website. If a website gets a backlink from another website then search engine crawlers and people can able to follow that link to reach hyperlinked website. When search engine crawlers goes to that webiste they also crawl your website link. This helps search engines to find your website among same niche websites. In other terms backlink passes link juice to hyperlinked website.
Backlinks makes huge impact on search engine optmization. They considered to be one of the importanct factor of good SEO. Search engines depends on so many factors while displaying search results. They also consider number of external links to a website to rank a website in search results. If you have more number of external backlinks pointing towards your website the you can drive more traffic to your website.
Backlinks are also very useful to improve search engine ranking. The websites with more number of external backlinks can rank better in search engine ranking. They also helps to improve page rank and domain authority of a website.
Getting backlinks from high page rank websites helps you to drive more traffic to your website. If website owenrs giving you backlink means they are trusting you and they think that their users get quality content on your website. So they are guiding their readers to your website by giving a backlink.
There are two types of backilnks are available,
- DoFollow Backlink – A Dofollow back link is an external link which passes the link juice to hyperlinked website. Both search engine crawlers and also people can identify dofollow backlinks.
- NoFollow Backlink – A Nofollow back link is an external link which does not pass link juice to hyperlinked website. Search engine crawlers not able to identify nofollow backlink to reach you website. Only people can able to follow nofollow backlinks to reach hyperlinked website.
Nowadays it is important to have more number of external backlinks to rank in search engine results. Link building is a method which helps to get more number of external backilnks.
But creating quality backlinks must be natural. If you want to rank your website then you have to build backlinks in a natural way. This helps to drive more oraganic traffic to your website.
There are some bad practices to get backlinks which you need to avoid to rank better in search engine results. Usually search engines do not encourage these bad practices of link building and they even penalize your website.