Are you searching for importance of backlinks in search engine optimization. In this blog post you get information about importance of backlinks in SEO.
Backlink is the most used word in search engine optimiazation. For new bloggers it is important to know what is a backlink and why it is important.
What is a backlink?
A backlink is an external link getting from another website to your website. In other terms it is a hyperlink pointing towards you website. Backlinks are directed towards targetted website and also passes link juice to hyperlinked website.
Backlinks are one of the important part of good search engine optimization. Having more quality backlinks pointing towards your website drives more traffic to your website.
Link building is the process which helps you to aquire more number of backlinks. With the help of link building you can get quality backlinks to your website. Backlinks are also helpful to increase page rank and domain authority of a website.
Importance of backlinks in SEO
Search engines consider different parameters before displaying any search results. They also consider number of quality backlinks to display search results. If you have more number of backlinks pointing towards your website then you can rank better in search results. You can also improve websites search engine ranking with the help of backlinks.
Having more number of quality backlinks improves your website SEO score. This also helps to drive more organic traffic to your website. It also helps to get targetted traffic to website. Getting backlinks from similar niche websites drives more targetted traffic to your website. For example if you have a technical blog and a backlink from technical related website drives targetted traffic to your technical blog.
Backlinks are also helpful to improve website page rank and domain authority. With the help of quality backlinks you can improve your websites page rank. Websites with good page rank have more chances to rank better in search results. Increased page rank and domain authority builds your brand value among similar websites in your niche. Brand value helps you to gain people’s trust and users also visit your website frequently to read your content.
Backlinks can also drive referral traffic to your website. If a website owners giving you a backlink means they are redirecting their readers to your website. This is very helpful to build brand value for niche based websites .
Above points are helpful to understand the importance of backlinks in SEO. Proper link building helps you to get more baklinks in natural way.