Search Engine Optimization is the most poplular word in the blogging platform. It is important for every blogger to understand the SEO. SEO has can make huge impact on any blog.
What is SEO?
SEO or Search Engine optimizaton is the process of optimizing the content of your web page, so the search engine lists your page on top of the search results. This means we are optimizing our website according to the search engines so that we can get more traffic on our website.
If you do proper Search engine optimization on your web page, then it helps you in getting more organic or natural web traffic to your blog. Search engine optimization plays important role in blogging.
Advantage or Use of Search Engine Optimization
Nowadays SEO is important to rank better in search engine results. The sites which are following better search engine optimization will get more traffic from the search engines.
There are thousads of blog posts on the internet on the same topic. Search engines will consider SEO as one of the parameter to display the search results. If you follow better search engine optimization on your website then you can rank better in search engine results.
Following better SEO also improves the user exirience. So users will stay more time on your website and love to read the content. This improves the stay time of your website which is an added advantage for your website.
With the help of SEO you can rank better in search engine results compared to other similar websites of your category. So you can beat the same websites of your niche very easily.
SEO makes maintainance of webiste is easy. Because if we follow search engine optimization in a proper way means we are organizing our website in a planned manner. So you can maintain your website easily.
How SEO works
All search engines like Google, Yahoo, Bing use web crawlers to find the search results. Search engine crawlers analyze different aspects of a web page, so that which web page to be shown first in the search results. These factors includes like usage of popular keywords, number of sites linking to the article i.e number of back links of the page, quality of content, use of proper search engine optimization methods etc.
Depending on the number of factors in Search engine optimization, web crawlers will display the search results. Pages that are from most popular people, media channels will have more advantage, because people will include their names in the search. But for a normal people it will be very difficult to rank their website. To get organic you need to do proper search engine optimization for a web page, so that your article rank quickly.
Types of SEO
There are two ways to optimize your website to rank better in search results. They are,
On Page SEO
On Page SEO refers to following proper page optimization techniques on your post. By following proper on page search engine optimization, your website will become more user friendly and users tend to return to the website.
Off Page SEO
Off page SEO refers to practices you are following outside of your website. Off page search engine optimization will help your website to become popular on the internet. This will also improve your site ranking, so that you can get more traffic to your webpage
By followiing these SEO techniques you can rank your site better in search results.