It is important to follow better off page SEO techniques to rank better any website in the search results. After creating a blog you need to follow SEO on your website. A blog which follows the proper search engine optimization techniques has the chance to rank better.
On-Page search engine optimization helps you to improve the user experience. The keywords you have used in your wordpress blog post will tell the search engine that this blog post is related to the following keyword. This on page seo helps the search engines to show the relevant search results. But this will not improve your page rank and others to rank your website.
Here Off Page SEO plays an important role in improving your page rank. This will also increase your website popularity in your niche.
What is Off Page SEO ?
Off page search engine optimization is following the search engine optimization techniques outside your website. It is all about link building and making your website popular. It is important to have high quality backlinks to rank your website. You can get high quality backlinks from higher page rank websites. There are many off page seo techniques are there which you can follow for building backlinks.
By following proper Off page search engine optimization you can improve your website Domain authority and Page rank. If your website has higher Domain authority and page rank, there are more chances to rank the website. Because search engines think that, user will get quality information from the high page rank websites. In this way you can improve your website quality by following proper Off page SEO.
Advantages of Off Page SEO
- Off page SEO helps you in increasing your website Domain authority and Page rank. Increased Domain Authority and Page Rank will make your website as high quality website.
- You can promote website in different platforms using off page seo techniques. This results in driving traffic to your website. There are many platforms to promote your website like social media sites, forums etc.
- You can also improve your website traffic by following off page seo techniques. Increased DA and PA will drive more traffic to your website.
- If you have an e-commerce store, by promoting your website on various platforms you can increase the sales. When you share your products in social media platforms, they will reach more number of people. So there are chances more number of people visiting your store. This makes your website famous and also increase in sales.
- Off page SEO makes you to build reputation in your niche. If you build reputation, there are chances of more people visit your website.
Best Off page SEO techniques
Guest posting is great way of getting quality backlinks. There are so many high page rank and domain authority websites on the internet. You can find the high page rank website of your niche which allows guest posting. Then request the admin of the website to write a guest post. While writing a guest post you can leave your blogs url link in that post. This allows you to get a quality dofollow backlink from that website. Getting quality backlink from same niche websites is very useful for your blog to grow. Try to write as many guest posts as possible. Always write guest posts for different sites in your niche. Try to avoid writing too many posts for same website.
You can also request writers to write a guest post on your blog. This is also one of the good off page SEO techniques in search engines point of view. If your websites domain authority is high, then more people want to write guest posts on your website.
2.Q/A link building
Questin and answer forums will also help us to drive traffic to our website. You can join any high page rank question and answer forums like Quora, Yahoo answers, etc. After joing in these forums, search for the questions related to your website niche. If you have the solution for the question, then write a detailed answer to solve the problem and also place your website link in the answer or hyperlink in the signature. This provides a quality backlink from that forum. This helps more people to visit your website by clicking on the link provide in the answer. You can also ask questions and request answers from the bloggers. Inserting website link in the question is also best off page seo techniques.
And also gain people’s trust by answering their questions regularly. This will increase your reputation in your niche. This makes more peope want to ask you questions and there are chances of visiting your website. Be active in atleast one or two question and answers forums and regularly update your content.
Iam also a member of some Q&A forums and I regularly partcipate in these forums. This forums help me to drive traffic to my website.
Join the forums which are related to your website niche. Create an account in the forum and join in the community. Where you can post a thread or reply to the questions. Advice people in solving their problems. Build your reputation in the community, so that people look at you for finding a solution. While posting a reply insert your website URL in the signature, so that it helps search engine to crawl your website.
Use ‘Do Follow’ forums for this puprose, from there you can get a do follow backlink for your webisite. Getting a backlink from higher domain authority forums will be an added avantage for your website.
4.Profile link building
Profile link building is also another great way of getting backlink from high quality websites. You can create profile in these websites. And you can also add your website link in the profile section. This will provide you a backllink from the website. There are so many popular webistes in which you can create a profile and insert website link in the profile section. Find a popular websites in your niche and by profile link building method get a quality backlink from that website.
5.Social media engagement
Social media networks will help you to grow your website or business. You can make your website popular using the social media platforms. These networks provide you to make your online presence in particular niche and build reputation in that niche. Social media presence also helps in getting more backlinks.
Engage with the people in social media. Build a community and help people to solve their problem in your niche. This makes more number of people share your content. So that more number of people know about your website.
You can use popular socila media platforms like Facebook, Twitter, Pinterest and Instagram. Create a page of your website and share your links in those pages. This helps your content to reach more number of people. More number of people it reaches, there are chances of getting more traffic.
Directory submission is also one of the best way of off page seo techniques. You can submit your site to the number of diectories available. Before going to submit your site in a directory. Choose the directory which is best suitable for your websites niche. Submitting site to same niche directories improves your website reputation in that niche. You can also choose the category of the site. Submitting the webiste to the general directories will also helps. Getting results from the directory submission takes long time, but it is one of the worth doing off page seo techniques.
7.Comment on blogs
Commenting on other bogs which allows comments is also one of the best off page seo techniques. You can comment on blog posts of your niche and insert your website link in the comment section. This will provide you to get a backlink from that website. And this links can be crawled by earch engines and find your website. There are so many websites which allows commenting on their blog posts. Some websites also gives you a do follow backlink to your website.
Commenting on blogs will also help you to drive traffic to your website. If you comment on a blog post of popular webiste and leave link of your website. There are chances of people visiting your website by reading comment and clicking on the link.
Now Youtube is second largest search engine in the world. Youtube is a higher Domain authority and Page rank website. Getting a backlink from youtube boosts your site rankings.
Create a youtube channel of your site. Make some good quality videos by choosing topics related to your website. You can also create a video which is related to your blog post. Insert the URL of your blog post in the video description. Inserting your blog post link in the video description gives you a backlink from youtube. This also increases the chances of people visiting your website, by clicking on the link provided in the video description. This process interlinks both your website and youtube channel.
In this way creating a youtube channel increases backlinks of your website and it also helps in driving traffic to your website. This is very effective off page seo technique. Publish videos on youtube frequently, so that people will get familiar about your channel and subscribe to your channel. By building a reputation in the youtube community you can increase the traffic to your website.
Nowadays most of famous bloggers are making their presence in the youtube. This helps them to earn some money from youtube and driving traffic to their websites.
Youtube also provides you the oppurtunity to promote your affiliate links. Suppose if you are an affiliate of some company. You can make a review video of their products and insert your affiliate link in the video description. If someone purchases the products by clicking your affiliate links in the description, then you will get commisssion. In this way it helps in increasing your affiliate marketing sales also.
Social Bookmarking is also another best way for our website promtion. Submit your blog posts to polular bookmarking sites like Stumble upon, Reddit, Digg, Delicious etc. By submitting your blog posts in these sites, there are more chances to drive traffic to your website. It is also one of the best way to get quality backlinks from these sites.
You must be careful while submitting your blog posts otherwise this will lead to spamming. Also choose relavant category and tags for your blog posts. This drives traffic to your website.
Image sharing is also helps your content to reach more people. You can share the images used in your blog post in image sharing sites like Flickr, Picasa etc. This makes more number of people know about your website and drives traffic to the website.
Just like Youtube, there are so many video sharing sites are available. You can share your videos in these sites to reach more number of people. It is also an effective way to drive traffic to your website.
12.Search engine submission
Search engine submission is also another powerful way of off page seo technique. You can submit your website to poplular search engines like Google, Bing and Yahoo. To submit website for search engines you need to login their webmaster tools and provide your website link. With this search engines know about your website and crawl it.
After publishing every article on your website, try to submit the url link to search engines. Because search engines may take time to crawl your website and know about the latest article. By updating search engines about your latest blog post, they crawl your website without any time delay. This makes your website to appear in searchh results as quickly as possible.
Sitemap submmission also plays important role in off page seo. It is another good off page seo technique. Once your website layout is ready and you have created all the pages. Generate a site map of the website and submit to different search engines. With this search engines able to know about your website and pages.
Apart from the above mentioned off page seo techniques, you can submit your article to well known article submission directories. This will also help you in getting traffic to your website.
By following the above mentioned off page seo techniques you can increase your website popularity. These techniques will also improve your websites search results. By regularly following these off page seo techniques you can get more traffic to your website.
Please let me know about other off page seo techniques you are following by commenting on this post.