SEO plays important role in ranking your website or blog. There are many SEO procedures you need to follow. The Search engine optimization practices are mainly classified into two methods. On page SEO and Off page SEO. It is important to know about these search engine optimization techniques when you create a blog.
On page SEO is the process of following proper SEO techniques inside your blog post. This will also help you for better search results and user experience. You can read a detailed information on On page search engine optimization here. By following the mentioned techniques you can able to rank the website better.
In this artricle we are going to discuss about Off page Search engine optimization.
What is Off page SEO ?
Off page SEO refers to practices you are following outside of your website. Off page search engine optimization will help your website to become popular on the internet. This will also improve your site ranking, so that you can get more traffic to your webpage.
There are many off page SEO techniques like,
- Building backlinks or link building. This makes more number of people are linking to your webpage. If you have more backlinks from the same catagory of websites, then it is easy for the search engines to get a view about your website. Backlinks will also help your site to grow quickly.
- Social media markerting is also one of the best off page technique. Create social media acoounts of your website and share your posts regularly in those social media platforms. The more number of people it will reach, there are more chances to grow your website.
- Writing guest posts for famous websites will help you to get a do-follow backlink from them. This will boost your website rankings.
- Apart from this joing in forum discussions, directory submission, interacting with your readers will help your website to rank in search results.
Importance of Off page SEO
There are number of blogposts are written by many bloggers on the same topic. Now it is difficult for the search engine to decide that which post to be shown on first page. Searc engine optimization is one factor, on which search engine depends to show search results. On page SEO helps to find the relavant content to the search. But how search engine will decide which page to be ranked, who follow similar On page SEO.
Here Off page SEO plays an important role. Apart from on page search engine optimization, search engines also check for the quality of the website, number of sites linking to your webpage i.e number of backlinks you have. Social media engagements also help search engines to decide the quality of website.
With the help of off page search eninge optimiation you can improve your website ranking. So that there are more chances your website will appear in search results.
It also helps in increasing your page rank. Increase in page rank will make your website as quality website. This is a good sign in search engines point of view. Search engines will think that, user can get quality information from high page rank websites.
By following proper off page SEO practices you can grow your website rankings. Your website traffic can also be increased with the help of these techniques.